Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence.

How you go about generating leads for sales will depend on your business and target market. Define your audience, research the channels that will allow you to reach them effectively, then form a clear strategy with objectives and goals to follow as you market to them.

SEO is similar to any other form of marketing – what you should spend will always be dependent on your budget, objectives, and what you hope to achieve.

A good SEO company will be an established business, with reviews and demonstrable results that show they can deliver what they are proposing.

A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your social media channels to drive an engaged and influential community on your behalf.